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Associated Bank
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Job Location: Green Bay, Wisconsin Job Type: Full-time
Shift:
Day Job
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Digital Solutions Manager-1311279 Description **Location open to Milwaukee or Green Bay** The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates (Associated) provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve.
JOB SUMMARY
In alignment with the overall Retail Direct Digital Channel strategy and guiding principles, the Digital Solutions Manager develops the strategic roadmap to drive sales and service delivery across existing and emerging digital channels. Works to ensure a seamless customer experience that drives revenue and engagement.
Position does not have direct P&L responsibility, but shadow accountability for revenue growth and driving lower cost to serve/acquire. The position is expected to work closely with Retail Banking leaders as well as the Corporate Finance department in measuring and tracking financial performance and volumes against established goals. Specifics for the roles within Digital Solutions Managers are noted below: Digital Solutions Manager - Sales Develops digital sales strategy and roadmap to drive sales and revenue goals Collaborates with business line leadership to develop and prioritize digital sales application requirements and effective sales solutions Partners with IT on vendor selection and management for digital sales solutions Develops analytics to track and report on sales effectiveness
Operates in full compliance with internal policies and procedures as well as applicable regulations and laws, including but not limited to Bank Secrecy Act/Anti-Money Laundering requirements. Responsible to report any procedure or process that doesnt meet regulatory requirements including fraud, whether suspected or confirmed, to management. This reporting can be done directly to any member of management, including Human Resources or Corporate Security, or can be reported through Associateds anonymous Ethics Hotline.
Responsible to report any procedure or process that doesnt meet regulatory requirements including fraud, whether suspected or confirmed, to management. This reporting can be done directly to any member of management, including Human Resources or Corporate Security, or can be reported through Associateds anonymous Ethics Hotline.
KEY RESULT AREAS Digital Channel Sales/Service KPIs Customer Experience and Satisfaction Vendor Management Inter-department Collaboration Reporting and Analytics Digital Channel Research & Innovation
JOB ACCOUNTABILITIES 1. Develop and manage the strategy and roadmap to drive sale/revenue through the direct channel as well as increase digital channel service usage to lower cost to serve. Design, manage and maintain the overall functional design of digital customer solutions and platforms
2. Identify and manage external vendor relationships to deliver digital features/functionality as desired
3. Effectively collaborate with key internal partners within Retail, Operations/IT, Legal/compliance and SMCC to meet Digital Channel goals
4. Track and analyze the effectiveness of digital channel solutions on identified key performance indicators
5. Stay abreast of technology enhancements and determine at what stage implementation should be considered
6. Manage roadmap to consistently enhance the digital channels and work with IT to develop an effective enhancement deployment schedule
7. Ensure digital channels meets best practices and ADA compliance standards across platforms (PC, Tablet, Mobile)
Qualifications JOB SPECIFICATIONS
Minimum Education Bachelors degree in Business, Marketing or related field.
Minimum Experience 7+ years experience in eCommerce, website/channel management, and/or digital marketing
Preferred Experience Financial services experience Financial/business case development acumen Digital reporting and analysis Experience utilizing website tracking tools such as Adobe SiteCatalyst (Shopping) Experience utilizing web content management systems (Shopping) Experience with Online and Mobile Banking systems (Service Delivery)
Special Skill Requirements Experience utilizing Microsoft office and Outlook for Windows.
Other Duties and Responsibilities Performs other duties as assigned.
Job Requirements Adherence to Company policy and procedures is required. Perform duties in accordance with the Vision & Values of Associated Banc-Corp. Regular attendance is required. Basic math and reading skills, and attention to detail. Use of basic office equipment (e.g., photocopier, voice mail, "fax" machine, calculator, multiple line telephones, typewriter, computers etc.). Represent the organization in a professional and positive manner.
Supervision No direct reports
Travel Occasional travel
Job: Community Banking Schedule: Full-time Shift: Day Job Primary Location: Wisconsin-Green Bay Work Locations: GREEN BAY (MAIN BANK) 200 N Adams St Green Bay 54301

Associated Bank
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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