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CitizensFirst Credit Union
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Job Location: Oshkosh, Wisconsin
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Description:
CitizensFirst is a member- owned, not-for-profit financial cooperative with membership & banking services located in Northeast Wisconsin. Originally opened as Wisconsin Axle Credit Union in 1937, CitizensFirst now has offices in Oshkosh and Fond du Lac and serves over 30,000 member-owners!
We consider our team members to be our greatest asset, and we are committed to each person’s personal and professional growth. Our Credit Union remains successful because our team members take pride in what they do and always put You First .
About You
You have a strong background in marketing with a proven track record of success. You possess a strong entrepreneurial and innovative spirit that drives successful product and brand campaigns. You excel as a transformational thought leader who fosters collaborative efforts. You are savvy with new forms of media, including online and social, and can add magic to brands. You have creative ideas and can be passionate about enriching members’ lives by delivering the right products and services that meet their needs. You know how to measure your results, inspire a team, achieve and celebrate success. You also know how to have fun while still working hard.
Job Summary
We are currently seeking a VP of Marketing to lead all marketing activities of CitizensFirst, including new member acquisition, integrative brand management, public relations, and positioning the organization as a leader in social media and digital marketing. The successful candidate will play an integral role in charting the future growth of the Credit Union. This opportunity requires an experienced individual who is a creative, ambitious leader with a thorough knowledge of direct marketing. This position will oversee and develop the strategic direction of our marketing efforts by developing, implementing, driving and monitoring marketing plans to achieve business goals.
Responsibilities
• Member acquisition . Bring new members into the CitizensFirst family via direct marketing, social networking and other online media, direct mail and any other established and emerging electronic and print media. Plan, execute and measure all campaigns so that members are acquired at acceptable costs.
• Products and promotion. Manage product & service marketing strategy. Measure, test and improve promotional campaigns for greatest impact. Perform market research and solicit and incorporate member feedback to improve product offerings and adoption within a dynamic market and competitive environment.
• Brand enhancement . Ensure that the CitizensFirst brand and related attributes are understood both internally and externally. Increase awareness of CitizensFirst and its brand. Manage public relations activities to reinforce and build our brand. Refine the CitizensFirst brand as needed.
• Leadership . Lead the development and execution of marketing strategies across CitizensFirst markets. Develop and manage to the marketing budget. Lead the marketing team with motivation and clear direction to achieve goals while monitoring team member performance CitizensFirst Credit Union and development. Develop tools and processes to effectively measure and monitor marketing activities. Collaborate with others to maximize overall company performance.
Qualifications
• At least 3 years of solid marketing executive experience
• Bachelor’s degree in Marketing or related business area
• Solid understanding of electronic (email and online) marketing tools and experience with interactive social and digital marketing
• Product marketing and management experience, including launch expertise
• Experience developing marketing plans and strategies and motivating teams to achieve results
• Demonstrated ability to achieve goals and stay within budgets
• Ability to work well with others at all levels of the organization. Strong management skills
• Excellent understanding of brand and brand strategies
• Insights into word of mouth and viral marketing
CitizensFirst Credit Union offers competitive benefits. Most importantly, we offer the greatest benefit of a culture that values integrity, collaboration, commitment, trust, innovation and having fun while positively impacting the lives of people we touch every day.
How To Apply:
If we have described you above, and you are interested in being a part of something truly great with an organization that puts You First , please send your resume to:
CitizensFirst Credit Union
Learn more about us at www.citizensfirst.com
EOE
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