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ECONOMIC DEVELOPMENT MARKETING ANALYST
City of Greenville
City of Greenville
 

Job Location: Greenville, SC
Job Type: Full Time
Department: ECONOMIC & COMMUNITY DEVELOPMENT
ECONOMIC DEVELOPMENT MARKETING ANALYST - 1117 Salary

$44,803.00 - $69,451.00 Annually


Location

SC, SC



Job Type

Full Time


Department

ECONOMIC & COMMUNITY DEVELOPMENT



Job Number

00115






Closing

11/24/2017 11:59 PM Eastern




Job Description

Brief Description of the Job:
Conduct research and analysis to support City economic development initiatives. Research and analyze various data, including demographics, city revenue projections of property taxes and business license fees, Return on Investment (ROI), building permit activity, net financial impact of annexations and impact of tax incentives. Utilize completed research and analysis for development of new marketing materials and maintenance of existing marketing information, databases and web sites.

Job Duties

Essential Functions:
Conduct Research and Analysis (35%): Utilizing ArcGIS, ESRI Business Analyst Online and City financial system, and other information, compile, analyze and provide marketing reports for variety of uses including commercial corridor benchmarking, business recruitment and retention efforts. Conduct Internet research on business prospects and economic development related issues, state legislation, local real estate market trends, incentives, as required. Create Business Analyst demographic reports and maps for business prospects, site selection firms, real estate brokers, and grant applications for other City departments. Maintain existing GIS maps illustrating key development areas and the development activity on a City-wide basis for use in meeting with business prospects. Execute surveys and determine levels of resulting returns for development projects. Serve as the City`s representative to local Economic Development researchers groups at the Greenville Area Development Corporation (GADC) and Upstate Alliance by attending meetings, maintaining a list of the City`s relevant research databases and providing updates on development projects. Provide assistance to these agencies, as needed for development prospects involving sites located in the City. Serve as the department liaison to the Revenue Division for business license related issues. Respond to Request for Information Surveys (RFIs) using available databases meeting desired specifications.

Manage and Develop Marketing Materials (25%): Using research and analysis, develop presentation/marketing materials in electronic and printed formats, including brochures, flyers, fact sheets, and reports to support economic development initiatives. Presentation materials could include pictures, infographics, statistical data with or without graphs, GIS maps and other information. Conduct formal presentations to business groups, City Manager, City Council, real estate brokers, inter-city visitors, and others.

Maintain Website Content (15%): Maintain department`s content on the City of Greenville web site and GreenvilleSCBusiness.com by updating statistics, text, links, Adobe PDF documents, spreadsheets and other documents as necessary.

Manage Water Covenants and Annexation Analysis (15%): Working with relevant departments, focus on key annexations, conduct cost/benefit analysis, manage water covenants. Evaluate options for short-term and long-term annexation opportunities by tracking development activity on properties contiguous to the city and within the water covenant boundary. Determine the most beneficial opportunities to pursue for targeted annexation marketing purposes. Contact property owners to discuss the advantages of annexation into the City. Manage and cross reference water covenants with the Greenville Water Engineer, City`s Legal, GIS, and Engineering departments. Maintain the GIS/ED water covenant mapping program and office files.

Provide Administrative, Staff and Project Management Support (10%): Provide administrative and technical support to variety of property owners` groups, business associations, as may be assigned.

Other duties and responsibilities as assigned.

Physical Demands
Overall Strength Demands:
Sedentary strength demands include exerting up to 10 pounds occasionally or negligible weights frequently; sitting most of the time.

Physical Demands: Continuously requires fine dexterity, sitting, vision, and hearing. Frequently requires talking. Occasionally requires standing, walking, lifting, carrying, reaching, handling, and twisting. Rarely requires kneeling, pushing/pulling, climbing, foot controls, balancing, bending, and crouching.

Machines, Tools, Equipment, and Work Aids: Telephone, fax machine, copier, scanner, calculator, projector, map trimmer, paper cutter, and document binder.

Computer Equipment and Software: Desktop computer, laptop computer, iPad, laser printers, map plotter, Internet browsers, Microsoft Windows, Microsoft Outlook, Microsoft Excel, Microsoft Word, Microsoft Access, Microsoft Publisher, Adobe Creative Suite, Microsoft PowerPoint, ArcGIS 10.2.1, MapIt, SharePoint, Grant Tracker, H.T.E. Financial System, NaviLine, AS400, web content management systems, Google Earth, Google Streetmap, Pictometry, and ESRI Business Analyst Online.

Working Conditions
Overall Working Conditions: Good: Relatively free from unpleasant environmental conditions or hazards.

Environmental Factors: Seasonal exposure to extreme temperatures.

Health and Safety: Rare exposure to mechanical hazards.

Primary Work Location: Office Environment.

Protective Equipment Required: None.
Non-Physical Demands
Frequently requires working closely with others. Occasionally requires time pressures, frequent change of tasks, and tedious or exacting work. Rarely requires emergency situations, irregular schedule/overtime, performing multiple tasks simultaneously, and noisy/distracting environment.


Qualifications

Job Requirements
Formal Education: Bachelor`s degree or equivalent in Planning, Economics, Public Administration, Business, or related field is required. Graduate work or an advanced degree in Planning, Economics, Public Administration, Business, or a related field is preferred.

Experience: Over two years of experience in real estate, planning, public administration, or economic development is required.

Driver`s License Required: Class D South Carolina license.

Certifications and Other Requirements: None.




How To Apply:
Please fill out our Online Application by clicking the Apply button below:




Our office hours are 8:00 am-5:00 pm Monday - Friday.

The City of Greenville will provide reasonable accommodations for otherwise qualified individuals. The City of Greenville does not discriminate on the basis of race, color, national origin, sex, religion, disability status or age in employment or provision of services.
 
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