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Job Location: Roanoke, VA
Job Type: Full Time
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PR Manager
Summary: Responsible for initiating, coordinating, and nurturing activities that promote a positive image of Foot Levelers. Essential Duties & Responsibilities:
Write and submit FLI press releases, announcements, articles, and favorable editorial mentions in chiropractic and consumer publications, websites, and other media outlets. Develop and maintain working rapports with editors and other contacts responsible for various media outlets, via emails, visits, phone calls, etc. Maintain databases for contacts and media hits. Develop strategies to improve public relations impressions and reputation, including proposing article themes, press release events and topics, ways to improve FLIs reputation, etc. Conduct research for programs and projects. Maintain public relations section of company website by saving outside press releases, ads, and other materials that mention FLI as pdf files, using Adobe Acrobat, and forwarding to the web designer. Coordinate the production of company newsletter, On the Level. Assist with long range planning of the companys public relations to help ensure the most effective use of company resources in meeting strategic and operational goals. Evaluate and develop goals, objectives, and procedures related to public relations. Assess and track current public relations with chiropractic and public media, weekly. Create and maintain community awareness of FLI. Travel to conventions to enhance FLI image and network with media, as needed. Create presentations for FLI President using PowerPoint. Create and implement seasonal chiropractic campaign. Supervise public relations intern, when applicable. Other duties and responsibilities as assigned. Personal Requirements:
Before Hire
One to three years of previous experience in a similar position, required. Five or more years of previous experience in a similar position, preferred. Ability to meet multiple deadlines. Ability to travel. Ability to accept and learn from constructive criticism. Familiarity with Quark Express, Adobe Acrobat, and Microsoft: Word, Excel, PowerPoint, and Outlook. Ability to learn new programs, as needed. Strong communication skills, both oral and written. Excellent organizational and prioritization skills. Ability to work with limited direct supervision. Demonstrates professionalism.
After Hire
- Knowledge of all Marketing Department Standard Operating Procedures.
- Knowledge of FLI products, culture, and personnel policies and procedures.
Education: - Bachelors degree in Public Relations, Journalism, Marketing Communication, or English or a combination of equivalent education and work experience.
Physical Requirements - While performing the duties of this job, the employee is constantly required to sit, talk and hear.
- The employee is occasionally required to walk; use hands and fingers to feel, handle, or operate objects, tools, or controls; and reach with hands and arms.
- The employee must occasionally lift and/or move up to 20 pounds while working in the office environment.
REAL Benefits
We know benefits are important to you. They are important to us too. That’s why we take care of our employees. From company-paid insurance to an on-site gym, our benefits are some of the best around.
The following list includes some of the many features of our total package – just a few of the great reasons to consider making Foot Levelers your next step.
• Healthcare plan: there’s no money out of your paychecks for your insurance, it’s 100 percent company paid! We also offer employee paid plans, including medical plans for family members, comprehensive dental, disability and life insurance coverage.
• 401(k) Savings Plan: helps you save money for your future.
• Profit Sharing: company helps you save money for your future based on the profit of
the company.
• Incentive Bonuses: from productivity or attendance bonuses to free lunches to celebrate a new record set, we reward the entire company for a job well done.
• On-Site Gym & FREE Personal Trainer: helps you feel great about yourself. Enjoy working with the trainer twice a week or use the gym any day!
• Flexible Schedules: allow you to work the hours that fit into your lifestyle.
• Employee Discounts: allow you and your family to experience any of our products.
• Holiday Gift: annual gift to help out during the holiday season.
• Fun: theme parties and company dress up days. In order to promote a healthy work environment and to reduce company and employee health care insurance costs for the benefit of all concerned, Foot Levelers will not hire anyone who is currently using nicotine products or who has done so in the 90 days prior to applying for employment.
In order to promote a safe and healthy work environment, Foot Levelers will not hire anyone who is currently using any form of illegal drug.
Pre-employment drug and nicotine screening is a condition of the offer of employment.
In accordance with the Americans with Disabilities Act (ADA) and the ADA Amendments Act (ADAAA), the Company will not discriminate in hiring against an applicant with a disability if they are otherwise qualified to do the essential functions of the job applied for with or without accommodations, nor will we terminate any employee due to a disability as long as the individual can perform the essential functions of the job either with or without reasonable accommodations.
Foot Levelers
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