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Senior Director of Marketing for Johnson Fitness & Wellness
Johnson Health Tech
Job Location: Madison, WI

Position Overview:

The Senior Director of Marketing will focus on developing and increasing brand awareness of the Johnson Fitness & Wellness retail store brand by implementing strategies and tactics that optimize our brand thru all marketing medias. Position includes supervisory responsibilities of other marketing professionals.


Marketing Management

  • Defining the vision and direction for the retail brand and developing strategies to deliver on the vision.
  • Strategic planning, marketing and decision making that develops and drives growth in new and existing retail markets.
  • Developing and implementing strategies and tactics that simultaneously optimize brand growth, omni-channel sales and profit goals
  • Channel strategy development
  • Revenue forecasting and analysis
  • Cross-functional project management
  • Provide leadership for and be an advocate for change
  • Manage and build strategic partnerships
  • Ability to collaborate, sell and implement the brand direction across multiple business units.
  • Develop measures to analyze brand and program effectiveness through statistics and data, traffic studies and market share estimates.
  • Familiar with latest technology systems related to on-line marketing
  • Familiar with multiple forms of marketing media and grass roots marketing

Management of Staff:

  • Engages in the typical responsibilities of a manager requiring leading, planning, evaluating, organizing, integrating and controlling.
  • Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates
  • Responsible for completing adequate performance documentation on time.

Marginal Job Functions:

  • Other projects as needed.



  • Bachelor's degree in marketing, business or communications
  • Master's degree preferred


  • Minimum of 10 years relevant experience
  • Must have experience working with retail business in their marketing division.
  • Experience with brand development required
  • Experience launching and defining brand
  • Experience across multiple marketing medias
  • Web and social marketing experience
  • Grass roots marketing experience
  • Management or supervisory experience required
  • Retail or fitness experience preferred

Other Requirements:

  • Strong computer skills in all Microsoft Office programs required
  • Driver's license required for occasional travel for customer visits and industry tradeshows


  • Demonstrated effective interpersonal, verbal and written communication skills
  • Strong sense of initiative and a sense of urgency, demonstrated by accomplishing tasks; improving current work processes; and assisting others when necessary
  • Unwavering attention to detail and commitment to world-class quality
  • Ability to embrace deadlines
  • Able to project a positive and professional demeanor to all internal and external contacts


We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

  • Health & Dental Insurance
  • Company paid Life Insurance
  • 401(k)
  • Paid Time Off benefits
  • Free access to our state-of-the-art onsite workout facility
  • Product discounts
  • Wellness programs



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