The Marketing Manager Directs and oversees all companies brands` marketing policies, objectives, and initiatives. Serve as primary marketing lead for annual planning process, internal creative services, budget management and business results from marketing plans developed. The Marketing Manager works closely with management to ensure all communications are strategic, on-brand and consistent across the company. Works closely with sales team for pre-and post-sales support materials development and a liaison for product development, creative, and licensing to coordinate and communicate new features or new product launches. Leads and directs the work of others.

Essential Functions:

Know the Customer

• Facilitate customer research, feedback, and acquire insights
• Learn customer needs via call, in person visits, trade shows, electronic surveys or email, and sales team input.
• Provide an ongoing snapshot of each customer type for division sales team leaders
• Use customer needs and wants to direct creation of the annual marketing plan and other initiatives.
• Develop customer relationship management system including customer type, acquisition, and media codes.
• Acquire client and prospect information, mailing lists, etc.

Marketing Plan

• Develops marketing plans for specific products, services, or business lines; increasing brand awareness, familiarity, trial experience, and captures new customers while maintaining strong relationships with existing customers and prospects. Reviews changes to the marketplace and industry and adjusts marketing plan accordingly.
• Establish metrics and reporting to understand ROI against programs.

Manage Marketing Department

• Plan, administer, and reconcile all company Marketing budgets
• Source and negotiate with vendors
• Oversee corporate communications activities
• Supervise, coach, and mentor Marketing Coordinators, Associates, Managers, and interns in support of business objectives.

Pricing

• Manage cost information and dissemination to sales teams
• Recommend margins and product line pricing recommendations to sales team
• Handle final pricing documentation, dissemination to internal staff and external customers
• Oversee pricing updates and implementation internally in ERP system, online (websites), in directories, organizations memberships/programs.

Qualifications:

Bachelor`s degree in a Business, Advertising, Journalism, Communications, Public Relations or Marketing related field.

1. Experience leading a team.
2. Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines.
3. Minimum 5 years marketing experience.
4. Superior written and verbal communications skills, coupled with highly developed interpersonal skills.
5. Flexible and open to changing priorities and managing multiple tasks from inception to execution simultaneously
6. Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
7. Thorough understanding of branding principles and tactics through multimedia including the Web.
8. Proven ability to design, develop and implement both strategic programs and supporting tactics.
9. Self-starter with hands-on approach
10. Ability to travel