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North American Social Media Manager - Greenville, SC
Michelin North America
Michelin North America

Job Location: Greenville, SC


Michelin, the Worldwide leader in Tires, is recruiting for a North America Social Media Manager.

Position Description

The Social Media Manager develops and implements a social media strategy that drives positive online sentiment and engagement to support business and brand goals. The Social Media Manager will lead the corporate social media communications strategy and the execution of that strategy and will manage North American governance of all social channels, maintain a corporate listening program through an external agency and will work with business units to monitor and respond to brand conversations in social. The person will collaborate with our colleagues at our headquarters in France to share best practices, influence the global strategy and deploy global and local social media initiatives. This role is performed through:

* Providing strategic leadership, coordination and execution oversight of all North American social media activity and serving in an advisory role to individual brand and business teams. This includes administration of channel access rights, social tools (i.e. Sprinklr, Conversocial, etc.) and membership in

* Creating metrics to measure efficacy and ROI of social media efforts.

* Managing the social media monitoring and response program - including the agency relationship, insight development and distribution efforts.

* Maintaining the North American Social Media Handbook & guidelines, as well as using it to train business teams and external partners and ensure adherence to guidelines.

* Partnering with public relations managers, the media manager and business unit teams in the development of internal and external corporate and brand campaigns to bridge traditional (paid) and new (earned/owned) media tools with the global and local social media strategy in mind.

* Participating in strategic and tactical crisis management activities.

* Consulting with business leaders to ensure they are aligned and receive maximum value from social media efforts.

* Coaching key stakeholders in the development of social content and adherence to brand standards.

* Using social media internally to boost employee engagement in partnership with Human Resources and the Internal Communications team.

* Encouraging the use of social media in a "test and learn" culture to positively impact business results.

Additional Information:

Occasional travel is required. The nature of social media is 24x7 - requiring flexibility and willingness to respond quickly at any time. A high level of professional discretion is demanded due to the confidential and sensitive nature of many of the subjects requiring social media monitoring and activity.

Total Rewards:

Motivated by our Purpose - We Care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as:
* Parental leave
* Tuition reimbursement
* Family health care centers and fitness facilities at several company locations
* Fitness membership reimbursement through a network of nationwide facilities
* 529 college savings plan
* A 401(k) match
* Free tires based upon years of service
* An Employee Assistance Program
* A relocation assistance program

Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled. If you need accommodation for any part of the employment process because of a disability, please contact us at THIS EMAIL

Michelin is the worldwide leader in providing a better way forward for the people who rely on vehicles in all shapes and sizes from cars, trucks and motorcycles to airplanes, earthmovers, tractors and more. Based in Greenville, S.C., Michelin North America employs about 22,700 and operates 19 major manufacturing plants.

As a mobility company, Michelin is a place where innovation thrives. The Company`s dedication to sustainable mobility guides our purpose and defines our success for our customers, for our employees, for our communities and for society, in North America and around the globe.

Michelin has earned a long-standing reputation for delivering premium products and services -from the industry-leading tires we produce to the travel experiences we make possible. Michelin helps you connect with memorable experiences through our travel guides, hotel and restaurant guides, maps and road atlases. For more than a century, Michelin has served as a trusted partner for the journey ahead.

Michelin is recognized as an employer of choice by the people who work here. They stay at Michelin because they have careers with a purpose at a company with a purpose. In fact, more than 97 percent of Michelin employees say they choose to move forward together with our company each year.

Michelin`s status as a great place to work has been validated by the leading authorities on workplace culture:

- Forbes annual survey of "America`s Best Large Employers," No. 1 Automotive employer and No. 34 Overall
- Certified as a Great Workplace by Great Place to Work Institute.
- Thomson Reuters, No. 2 in the top 100 most diverse and inclusive organizations globally
- AARP, one of the "Best Employers for Workers Over 50"

Michelin takes an advanced approach to career development, ensuring that you will c ome for a job but stay for a career. More than 75 percent of our managers are promoted from within, and we offer multiple career development paths to challenge employees to grow and realize their purpose across the span of their individual careers.

Apply now and start your own mobility journey with Michelin today.


Required Background:

* BA/BS degree in Communications, Journalism, Marketing or related field.
* Minimum of 10 years of progressively responsible experience in marketing, corporate communications, Public Relations or Sales with at least three years of digital/social media involvement.
* Superior communication skills, including writing, editing and verbal capabilities.
* The ideal candidate would be an active social media participant, have experience communicating on various online platforms (Facebook, Twitter, etc.) and have past corporate communications, digital, agency or brand experience.
* Pragmatic and demonstrated sense of business acumen, problem-solving ability, creativity and a sense of getting things done.
* Strong organizational, multi-tasking and project management skills with a focus on planning, setting priorities and delivering results under tight deadlines.
* Strong consultative skills and ability to work collaboratively in a matrix organization to establish credibility and influence with business and agency partners.
* 24/7 response to Social Media emergencies.
Michelin advantages
  • Dedicated career managers
  • An individualized training program
  • High-quality management
  • Fair compensation
  • A pleasant working environment

How To Apply:
To apply for this position, please click on the link below. 

Michelin North America

Michelin is an Equal Opportunity Employer.
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