Our client is a well-established, highly regarded, multi-unit company headquartered in a modern, technology-driven manufacturing facility in Tulsa, Oklahoma. This company is proud to design and manufacture high-quality industrial products in the heavy-duty mobile equipment used in the energy, mining, utility, and construction industries worldwide.

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments for three companies
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Design, test, and evolve lead nurturing tactics

Skills and Qualifications

• Bachelors degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
  • Strength in multi-channel marketing
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Experience with Trade Shows

Preferred Qualifications

• Masters degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel

Education:
University - Bachelor`s Degree/3-4 Year Degree