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Director of Digital Marketing
NPAworldwide Recruitment Network
NPAworldwide Recruitment Network
 
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Job Location: Lansdale, PA
JOB DESCRIPTION

Job #: 7336
Title: Director of Digital Marketing
Job Location: Lansdale, Pennsylvania - United States
Employment Type:
Salary: $120,000.00 - $135,000.00 - US Dollars - Yearly
Other Compensation: Bonus, exceptional 401k match, well known brand name company
Employer Will Recruit From: Regional
E. PA or W. NJ or DE preferred
Relocation Paid?: Negotiable

WHY IS THIS A GREAT OPPORTUNITY?

The Digital Marketing Director is responsible for driving and managing the digital marketing effort to support the retail and e-commerce business units. Will develop and execute a comprehensive strategy that builds new customers and drives sales across all channels. Must have keen insight in business and brand strategy.

My client considers innovation as their lifeblood and quickly getting over 300 new products to the market each month is vital to their success. Their business and brand are growing, creating need to expand their marketing team capabilities to help accelerate this growth.

Extensive digital marketing experience to include email marketing, web design, digital analytics and digital advertising

Will direct content marketing programs - to be measured on driving brand differentiation, engagement, web traffic, shares/likes, improvements in SEO and retargeting opportunities for paid product promotion. Will be THE expert in the Digital & Content Marketing field (strategy, tactics, technologies & measurement) working closely with Sales and Marketing teams internally as well as customers externally.

JOB DESCRIPTION

Responsibilities:

  • Direct and manage the digital marketing team and all direct marketing activities
  • Analyze content for all communications platforms (website, social and email)
  • Directly manage e-commerce analyst and social media coordinator
  • Manage direct marketing budget
  • Optimize marketing campaign for online marketing
  • Responsible for developing and optimizing a digital marketing calendar to support promotional calendar
  • Lead effort to measure, analysis and attribute marketing spend to traffic and sales
  • Use SEO and SEM to drive organic and overall website traffic
  • Direct and manage all social media efforts with the goal of developing brand ambassadors, brand influencers, and indirect referrals
  • Monitor competitive activity and develop counter programs to ensure pre-eminence of the companys brand online
  • Work with other marketing managers to develop and sustain a culture that values analytical problem solving, collaboration and accountability
  • Lead effort to analyze marketing metrics to identify cause-effect relationships and suggest ways to utilize these insights in new campaigns
  • Work with other marketing managers to develop and implement marketing campaigns that drive traffic and sales
  • Work with creative team to create digital marketing content
  • Work with other marketing managers to design consumer research that offers insight into customer behavior and recommend programs that attract new customers
QUALIFICATIONS

Requirements:

  • 7+ years experience in digital marketing in retail or consumer product/service
  • Multi-channel marketing experience
  • Experience with SEO, PPC, content marketing, paid search and social marketing
  • Working knowledge of database marketing, email marketing, statistical analysis
  • Strong analytical, problem-solving, data manipulation and planning skills
  • Strong computer skills including (Excel, Google Analytics, relational databases etc.)
  • Entrepreneurial, hands-on, and able to work independently
  • High level of self-motivation and intellectual curiosity
  • Good oral and written communication skills

Education:
University - Bachelor`s Degree/3-4 Year Degree




How to Apply:


 
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