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DIGITAL MARKETING MANAGER-PAID SEARCH INNOVATION
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Job Location: San Francisco, CA
JOB DESCRIPTION

Job #: 7675
Title: DIGITAL MARKETING MANAGER-PAID SEARCH INNOVATION
Job Location: San Francisco, California - United States
Employment Type:
Salary: $125,000.00 - $180,000.00 - US Dollars - Yearly
Employer Will Recruit From: Nationwide
Preference will be given to West Coast candidates
Relocation Paid?: Yes

WHY IS THIS A GREAT OPPORTUNITY?

EXCELLENT opportunity for a DIGITAL MARKETING MANAGER who seeks continual improvement, agility, data, and action to drive core marketing channels to the next frontiers of possibility and growth. Will be a key contributor into shaping and achieving company`s global growth strategy in 2018 and beyond, through continuously innovating, testing and implementing new paid search marketing approaches.

JOB DESCRIPTION

RESPONSIBILITIES:

  • Engage and present Paid Search Innovation plan and performance to cxO and General Manager level audience
  • Drive a sizable revenue for the the company with defined ROI growth targets cia high-intensity experimentation to continuously elevate paid search marketing performanceDeeply analyze and understand current StubHub paid search performance and search marketing practices of key competitors in order to identify potential opportunities
  • Continuously generate ideas to improve company`s paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding
  • Collaborate with vendors and cross-functional stakeholders to develop and launch analytically-sound A/B and multivariate tests to pilot these ideas in an agile manner including measuring impact, capturing customer learnings, refining successive tests, and scaling successes
  • Work with engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve performance or efficiency
  • Assist in defining the strategy for the channel and play an instrumental role in the execution of the strategy
  • Be accountable to driving aggressive global paid search growth and efficiency targets
  • Stay abreast of the latest innovations and offerings in search engine marketing and develop an independent perspective of the implications
  • Help cultivate a culture of innovation within the search team, cross-functional partners and vendors, including agility, action orientation, a sense of possibility, and collaboration
QUALIFICATIONS

  • 7+ years of relevant digital marketing experience, with active / hands-on paid search optimization experience a plus
  • Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space
  • Proven ability to lead cross-functional teams through influence and collaboration to achieve ambitious goals rapidly while strengthening relationships; experience leading agile teams a plus
  • Confident and facile communicator who can inspire team members and engage senior management effectively to remove roadblocks
  • Deep understanding of paid search optimization concepts across levers (e.g., bidding & keyword strategy, targeting, creative and landing page)
  • Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including: Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
  • Working knowledge of SQL a plus

Education:
University - Bachelor`s Degree/3-4 Year Degree




How to Apply:


 
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