Job #: 14677
Title: Digital Marketing/Google Analytics Specialist
Job Location: High Point, North Carolina - United States
Salary: $50,000.00 - $60,000.00 - US Dollars - Yearly
Employer Will Recruit From: Regional
Relocation Paid?: NO
WHY IS THIS A GREAT OPPORTUNITY?
Position open due to growth. Client is strong agency specializing in targeted marketing (digital media), brand enhancement/ planning, media purchasing, web presence and social media brand saturation, as well as retail marketing. Well regarded in the area.
Will consider someone remote that can be in the home office (high Point) or satellite/ affiliate offices (Durham, NC; Greenville, SC; or Atlanta, GA) JOB DESCRIPTION
Digital Marketing/Google Analytics Specialist
The Digital Marketing/Google Analytics Specialist is responsible for developing and executing strategies for digital marketing efforts. Such efforts will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
Hands on technical skills needed in creating ad/ marketing campaigns in Google AdWords and other packages like DoubleClick to develop and execute strategies for digital marketing efforts. Will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.
Direct hands-on contributions within Interactive group, including campaigns, SEM/ SEO analysis and comprehensive Google Analytics services.
This candidate will work with the following: PPC, Analysis of Accounts, Active Users, Audiences, Bounce Rate, Session Duration, Cohort Analysis, Campaign (information/ tags), Conversion, Cost Analysis, Goals (Completion/ values), LTV, Revenue (Product, RPU), PII, Transactions, CTR, CPA, etc. QUALIFICATIONS
Please include a detailed summary of your skills in this area to be considered.
- Certified in Google Adwords (search, display and video) and Google/ BING Analytics - REQUIRED
- 2+ years experience with creating ad/ marketing campaigns in Google AdWords and other packages like DoubleClick
- Associate`s or Bachelor`s Degree in Business, Marketing, Advertising or Communications
- 4-8 years experience, preferably in an advertising or marketing agency
University - Associate`s Degree/Graduate Diploma/2 Years
How to Apply: