Department: CS PR/Marketing
Scheduled Weekly Hours: 40
Shift: Day (United States of America)
This position is responsible for creating, editing, distributing and optimizing relevant, contextual and personalized content across social media platforms, web sites and other digital/online properties. As a Regional Health digital marketing and social media subject matter expert, this position will provide insight, guidance and training on digital marketing and social media best practices and trends, and provide recommendations about how improve Regional Healths use of digital marketing and social media to achieve business and marketing objectives. The role is responsible for day to day management of digital channels and continually positioning Regional Health as a technology driven leader in the industry. As a key member of the marketing team, the role will manage the strategic execution and optimization of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email, SEM, SEO, social media and onsite display ads.
This person will create and manage social media programs to garner ongoing exposure for Regional Health as well as support specific initiatives such as service line launches, special events and all other strategic initiatives. The Digital Marketing and Social Media Specialist will utilize all appropriate technologies and channels to create social and viral-worthy digital marketing campaigns. This position will integrate with events, publicity, operations and other departments to ensure that Regional Health social media is fully integrated into all aspects of marketing.
Job Description: Essential Functions:
Assist with the development and implementation of SEO strategies.
Manage digital and social media campaigns and day-to-day activities for online advocacy, digital community outreach efforts, digital promotions, digital launch announcements, email newsletters, website management/updates, etc.
Manage presence on social networking sites, including but not limited to, Facebook, Twitter, Pinterest and Instagram and seeding content into social applications as needed.
Manage paid search, display, social media and retargeting campaigns.
Create and optimize landing pages.
Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results.
Utilize good judgment in safeguarding the company image in responses and outreach in all social media outreach.
Monitor trends in digital and social media tools, sites, audience and applications.
All other duties as assigned.
Education - Bachelors degree in Related Field
Experience - 1+ years of Microsoft Office Word Excel and PowerPoint Experience; 3+ years of Healthcare Experience; 3+ years of Marketing/Communications ExperiencePhysical Requirements:
Sedentary work - Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
Regional Health offers a highly competitive and comprehensive benefits package that looks out for you and your family. We recognize there are many types of families, with many different needs. That's why our plans are flexible, allowing you to select the individual benefits which fit your personal needs.
Regional Health is an integrated health care system with the purpose of helping patients and communities live well. The organization, with headquarters in Rapid City, S.D., provides community-based health care in more than 20 communities in two states and 32 specialty areas of medicine. As the largest private employer in western South Dakota, Regional Health is comprised of five hospitals, 24 clinic locations and employs nearly 5,000 physicians and caregivers. Regional Health is committed to the future of medicine, with medical training partnerships, a medical residency program, and more than 130 active research studies.
How to Apply:
Come join us in our pursuit to become the best healthcare system in America!
Regional Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.