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Renick Group, Inc.
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Job Location: Roanoke, VA
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Responsible for initiating, coordinating, and nurturing activities that promote a positive image. Essential Duties & Responsibilities: Write and submit press releases, announcements, articles, and favorable editorial mentions in industry and consumer publications, websites, and other media outlets. Develop and maintain working rapports with editors and other contacts responsible for various media outlets, via emails, visits, phone calls, etc. Maintain databases for contacts and media hits. Develop strategies to improve public relations impressions and reputation, including proposing article themes, press release events and topics, ways to improve companys reputation, etc. Conduct research for programs and projects. Maintain public relations section of company website by saving outside press releases, ads, and other materials that mention the company as pdf files, using Adobe Acrobat, and forwarding to the web designer. Coordinate the production of company newsletter, On the Level. Assist with long range planning of the companys public relations to help ensure the most effective use of company resources in meeting strategic and operational goals. Evaluate and develop goals, objectives, and procedures related to public relations. Assess and track current public relations with industry and public media, weekly. Create and maintain community awareness. Travel to conventions to enhance company image and network with media, as needed. Create presentations for company President using PowerPoint. Create and implement seasonal industry specific campaign. Supervise public relations intern, when applicable. Other duties and responsibilities as assigned. Personal Requirements: One to three years of previous experience in a similar position, required. Five or more years of previous experience in a similar position, preferred. Ability to meet multiple deadlines. Ability to travel. Ability to accept and learn from constructive criticism. Familiarity with Quark Express, Adobe Acrobat, and Microsoft: Word, Excel, PowerPoint, and Outlook. Ability to learn new programs, as needed. Strong communication skills, both oral and written. Excellent organizational and prioritization skills. Ability to work with limited direct supervision. Demonstrates professionalism.
Education: Bachelors degree in Public Relations, Journalism, Marketing Communication, or English or a combination of equivalent education and work experience. Send resume to THIS EMAIL
Renick Group, Inc.
Professional Recruiting & Staffing since 2004
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