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Job Location: Red Wing, MN
Requisition Number: 18-0324
Post Date: 9/6/2018
Title: Manager of Marketing Analytics
City: Red Wing
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The Manager of Marketing Analytics is responsible for improving leverage of data and analytics in the decision-making process across the Marketing organization. This key role is involved with efforts ranging from delivery of specific tactical analytics to creation and automation of departmental and enterprise Marketing KPIs.
ESSENTIAL DUTIES and RESPONSIBILITIES:
Leads strategic efforts to design, implement and create periodic reporting for enterprise-level Marketing KPI system, enabling insights that begin at source systems and roll up to corporate measures.
Leverage Consumer Data platform to conduct statistical modeling, data mining, customer segmentation and other quantitative analyses to assess customer behavior, identify sales opportunities, and recommend personalized marketing approaches
Work with digital analytics platforms to explore and tune complex data sets, resulting in iterative improvements to quality and consistency of the underlying data
Measure, analyze and report on the effectiveness of marketing campaigns through development and implementation of multi-touch attribution models
Drive business evaluation and implementation of new data, analytics and reporting technologies
Provide decision leadership to key business partners by assessing business challenges, performing analysis to determine cause, sharing insights, and formulating solutions.
Use discretion and independent judgment to capture, analyze and disseminate key market trends and recommend proactive business measures based on such trends.
Make decisions and provides recommendations clearly linked to the organization`s strategy and financial goals, reflecting an awareness of external dynamics.
Drive efforts to identify and analyze critical performance areas most in need of improvement.
Partner with the Finance and Field teams in achieving improved Marketing reporting. Support the preparation of ongoing Marketing value reporting.
Complete other duties as assigned from time to time by your manager.
Requirements EDUCATION and EXPERIENCE:
Bachelors degree (B.A./B.S.) from four-year college or university and a minimum of 5 years related experience; or equivalent combination of education and experience. Must have demonstrated experience:
Utilizing a multitude of data sources and programs including Microsoft Office, Power BI, (SQL), web analytic tools(Google Analytics), CRM Systems (Salesforce), and campaign management software tools (Silverpop / Eloqua)
Designing data and analytics solutions that deliver meaningful customer insights and has experience preparing and delivering recurring reports.
Leveraging results of analytics efforts to also deliver insights and recommendations, making results actionable
Performing customer segmentation analysis
Team management and leadership skills including facilitation of cross functional team activities
KNOWLEDGE, SKILLS and ABILITIES:
Strong analytical skills and business acumen, including the ability to effectively interpret and articulate business needs, document, and translate them into usable data.
Strong relationship building skills with the ability to get results through influence and collaboration with organizational partners
Ability to recognize interdependencies, proactively identify potential risks and work with others to develop solutions
Excellent verbal and written communication skills with ability to modify message and delivery based on the audience, including the ability to share findings with a large, non-technical audience
Strong project management skills, including but not limited to demonstrating the ability to plan work, prioritize competing demands and manage time to deliver on commitments
Exhibit knowledge of and ability to incorporate emerging industry and technology practices when solving business problems.
Ability to evaluate and optimize processes and procedures.
Travel as needed
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please. #CB
Red Wing Shoe Company, Inc. is a drug-free workplace.
- Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
- Please view Equal Employment Opportunity Posters provided by OFCCP here.
- The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor`s legal duty to furnish information. 41 CFR 60-1.35(c)
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A good fit is about more than just being able to wiggle your big toe. At Red Wing Shoe Company we're looking for a great overall fit for our team.
Red Wing Shoe Company is an Equal Opportunity Employer
RWSC Inc. does not accept unsolicited resumes. Therefore, unless a search firm or recruiter has a current, written contractual agreement with RWSC Inc., resumes received from search firms or recruiters will be considered unsolicited and will be retained, used, or deleted, in each case without obligation to any party.