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Tyson Foods, Inc.
Manager Associate Research
Job Location: Springdale, AR
Job Type: Full Time
Department:
Marketing
Shift:
1
Pay Type
Exempt
Position Number
10757928 Mgr Associate Research
Job Description
SUMMARY: This position is responsible for working with the Consumer Products Group in conceptualizing, designing, and executing research with consumers. Provides research findings and works with marketing and sales management to facilitate development of effective marketing plans and product launches. Coordinates marketing research activities, utilizing both secondary industry data as well as customized primary research. Develops surveys and focus groups to analyze customer purchasing patterns, preferences, and organization's image and marketing effectiveness. Analyzes competitor data and pricing to that of the organization. Supports research managers to define problems/ issues and designs research to address the problem. Analyzes research and effectively communicates findings, implications and recommendations to appropriate individuals/ groups. Provides ongoing, consumer and operator based input/ perspective to relevant groups and individuals. Solicits bids and manages vendor relationships.
QUALIFICATIONS:
Education: Bachelors degree in Marketing, Market Research or related field required. Masters preferred.
Experience: 3+ years experience, preferably in consumer packaged goods industry Computer Skills: Advanced computer skills. Familiarity with statistical analysis techniques and tools.
Communication Skills: Strong written and verbal communication skills Travel: 15 domestic trips per year.
Supervisory Responsibilities: none
Special Skills: Strong project management skills. Ability to work cross functionally to design and execute marketing research with customers & consumers, internal consultant to clients on business issues. Strong ability to balance & prioritize multiple projects at one time. Ability to design & manage quantitative & qualitative studies; understand and process primary & secondary data; analyze verbal or statistical data to prepare reports, studies and recommendations.
How To Apply:
Tyson Foods, Inc.
An Equal Opportunity Employer, M/F/D/V
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