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Job Profile
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Top Echelon Network
Advertising Product Manager
Job Location: Needham, MA
Salary: 55000 - 65000
Shift:
Full-Time
Top Echelon Network
Advertising Product Manager
Job Location:
Needham, MA
Job Type:
Full-Time
Job Description:
Reporting to the Senior Manager, Advertising Products, this individual will be responsible for the creation and implementation of new advertising/sponsorship products on our clients highly successful website. This responsibility will exist throughout the product life cycle from idea through development, launch, operation, evaluation and end of product life.
This person will create strategies and plans for these products, guided by their overall strategy. This individual will be responsible for obtaining Management Team approval for proposed strategies and plans.
Working with other internal departments such as Sales Operations, IT, Product Development, Content, etc. the Sales Product Manager will be responsible for implementation of his or her proposals, as well as agreed upon proposals from other company members and ultimately for their success.
Responsibilities include:
-Examination of all aspects of their site and related media (downloadable guides, newsletters, etc.) with an eye for revenue generating possibilities in the form of new advertising sponsorships and packages presenting these ideas with revenue and impact statements to management for approval and ultimately, leading and overseeing implementation.
-Reacting to requests from sales, product development, and other interested areas of the company, to create sponsorships for new products by investigating, providing point of view on green lighting, prioritizing, and seeing through to implementation.
-Implementing new ad product launches by leading teams across various functions in the company (Marketing, Sales, Sales Operations, IT, Content, Design, etc.) as well as client input and involvement when required.
-Monitoring the operation and success of new sponsorship products from all pertinent aspects: proper functioning, user experience, value to sponsor, metrics reporting, guaranteeing delivery.
-Making optimization suggestions on both specific campaigns and ad products in general by making use of both industry standard and native tracking tools.
-Tracking revenue of newly created ad products and their value to the company.
Job Requirements:
-Must possess a BS/BA degree with a minimum of 5 years of internet business experience.
-Extensive Knowledge of online media, marketing and advertising required.
-Must possess strong leadership and teamwork skills.
-Great interpersonal skills are required. The successful candidate will be communicating daily with key client members across the whole company.
-Excellent written and oral communication skills.
-Ability to work under pressure to meet tight deadlines.
-Good business judgment, as well as emotional and professional maturity required.
Experience:
5-7 years of experience
Helpful Skills:
Advertising; Campaigns; Media; Support; Product Marketing
Compensation/Benefits:
Salary: 55000 - 65000
Top Echelon Network
Click Here to Apply
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