Marketing and Development Specialist - 304c.1213 Download or view the position description [PDF] Department Intercollegiate Athletics Responsibilities The Marketing & Development Specialist is responsible for the creation and execution of all community relations, marketing, social media and promotional campaigns for the Intercollegiate Athletics Department. Also, this role is responsible for the development of an integrated athletic marketing and fundraising plan that will raise exposure and increase revenue for Intercollegiate Athletics. Responsibilities include collaboration with University foundation, University Alumni Association, Integrated Marketing and Athletic department staff in the development of this plan and the recommendation of plan implementation, timeline and resources needed. The position will also be responsible for directing current Athletic department marketing efforts already in place. A. Marketing and Event Management Duties: Develop a strategic marketing plan which encompasses branding, recruitment support, campus and community relations and communication strategies. Design and coordinate all promotional materials related to all game and season promotions. Utilizes the diversity within the workforce by incorporating the diverse perspectives into promotional materials. Coordinate the printing of schedule cards, posters, ticket brochures and other promotional pieces. Responsible for the execution of game promotions for athletic events. Work or arrange for workers (student volunteers) at athletic events to coordinate the execution of activities, liaison with media and other promotional activities. Responsible for the placement for all print, radio, and television ads. Facilitate Video Board operation. Lead role in the design and implementation of branding the Athletics department. B. Development and Fundraising Initiatives Support: Assist with corporate partner development program Work with University Foundation and University Alumni Association to generate further revenues from former Titan athletes; including but not limited to an alumni athlete donor program and increasing attendance by athletes at alumni events. Establish a community outreach program that will see athletes and coaches increase their exposure in the community, including but not limited to programs geared toward elementary schools and youth sports programs. Establish a fundraising program geared to work with and aid local charities. Work with the resources on campus to get the campus community more involved with Intercollegiate Athletics and the fundraising initiatives. Participate in alumni and community functions as the representative of the University of Wisconsin Oshkosh and Intercollegiate Athletics. C. Website, Social Media, and Radio Support: Collaborate with sports information department on management of athletics web site as well as information being submitted to area media outlets. Assist in the design and maintenance of Intercollegiate Athletics web site, including the production of feature stories and daily updates, as well as establishing sponsorship opportunities on the Internet. Manage the internship programs and supervise student workers. Responsible for social media and coordination of Titan Tuesday Radio Show. Assume other necessary duties as assigned by the Director of Athletics.
Requirements Bachelors degree required. Masters degree preferred. Three to five years of marketing and development experience. For full consideration, all application materials must be received by the end of the day on April 8, 2013.
Starting Date July 1, 2013 Salary Competitive
Terms of Appointment .96 FTE, 12 month
Application Deadline April 8, 2013 How to Apply Send letter of application; resume; contact information for five references including email addresses and phone numbers; and transcripts to: Kelly Beisenstein-Weiss, Student Recreation and Wellness
920-424-2341
THIS EMAIL Electronic application with attachments is the only accepted form of application.
Become part of the University of Wisconsin Oshkosh, a place where excellence and opportunity meet and where respected faculty and staff continue to support the institution’s 140-year tradition of leadership and innovation. As the third-largest university in the UW System with more than 13,600 students, UW Oshkosh offers comprehensive and competitive opportunities to attract highly-talented individuals who are committed to the University’s mission and core values.
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University of Wisconsin / Oshkosh
The University of Wisconsin Oshkosh is committed to recruiting, supporting and fostering a diverse community of outstanding faculty, staff and students, and is an AA/EEO Employer.
Employment will require a criminal background check. UW Oshkosh complies with the Wisconsin Fair Employment Act with regard to nondiscrimination on the basis of arrest and/or conviction record.
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