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Job Location: Wichita, KS
Job Type: Full-time
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VP Marketing & Public Relations( Job Number: 00323-00920W)
Work Location: United States-Kansas-Wichita-Wesley Medical Center
Schedule: Full-time
Description
The Vice President of Marketing & PR provides leadership through planning, organizing, coordinating, monitoring, and evaluating the marketing and public relations service line. Responsibilities include fiscal, human resource, risk management, operational functions, strategic planning, and program development as well as maintaining 24 hour accountability. The Vice President performs delegated duties and functions within the philosophy and overall scope of responsibility. The Vice President displays positive support for the values and mission of Wesley Medical Center. - Develops and implements hospital marketing plan based on strategic goals of the hospital; works with leaders and directors to create and implement marketing plans for various service lines
- Responds and adapts to changing expectations by altering goals and objectives; reprioritizes as necessary
- Counsels personnel concerning performance, attitude, and interpersonal relationships. Addresses staff concerns in a professional and timely manner
- Identifies and implements public relations and community activities supporting hospital goals; leads various Wesley teams in implementation of special events
- Primary contact for any media request at Wesley; serves as medical centers spokesperson, interfacing with local and national television, radio, magazines and newspapers for editorial coverage
- Directs advertising agency in developing television, radio, and print advertising campaigns; purchase direct advertising in various media
- Supervises and advises volunteer board of Wesley Friends in all activities and projects
- Supervises formulation of departmental operating and capital budgets
- Continually seeks opportunities to build revenue base and decrease costs while maintaining quality
- Selects sources of needed services not provided by the department or hospital
- Assumes accountability for identifying problems and issues, generating solutions, and anticipating effects of decisions
- Completes projects notifying supervisor regarding delays or complications in assigned projects
- Manages stressful situations in a professional and appropriate manner
- Leads, coaches, develops, and recognizes staff to maximize performance and growth
- Continually assesses growth and development of staff to coach and mentor future leaders
- Proactively communicates areas of potential public relations vulnerability to executive staff
- Develops job descriptions and standards of performance for all staff
Qualifications
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- Required Education or Experience
- Bachelor`s degree
- Five years of progressive public relations/marketing experience
- Preferred Education or Experience
- Required Knowledge and Skills
- Demonstrated ability to communicate effectively
- Demonstrated knowledge of marketing/public relations best practices
- Managerial knowledge
We offer an attractive salary/benefits package, including tuition reimbursements, a technologically superior setting, and outstanding growth potential.
Wesley Medical Center
Wesley Medical Center is an Equal Opportunity Employer
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