"Brand Manager, Nutritionals"

Our client is a leading manufacturer and marketer of high-quality vitamins, mineral, and herbal supplements.  These products are sold grocery, drug, mass, and club retailers.

The Brand Manager will develop and implement brand marketing plans, new products, and account-specific marketing proposals and programs. 

• Propose product & packaging improvements, formulations changes, and line extensions
• Develop annual marketing plan to identifying consumer programs, pricing levels, and advertising strategies.
• Implement advertising and consumer promotions to encourage consumer trial and use; Evaluate programs for effectiveness and efficiency
• Optimize each sales channel?s strengths, working closely with trade marketing
• Evaluate and manage pricing strategies and price increases by brand and at the SKU level based on a variety of competitive and/or economic conditions and corporate profit requirements.

QUALIFIED CANDIDATES WILL HAVE:

 -- A minimum of 3-5 years brand marketing experience at a consumer packaged goods company

--  Competencies that include business/brand analysis, budget development, sales promotion and program management, packing, pricing, and new product development.

-- Experience with IRI or Nielsen data a big plus