"Associate Director, Patient Marketing"

This position will be accountable for the following activities:

* Refine the value proposition and working model for the patient marketing group to assure that Company is the industry leader in patient education and marketing (3 year horizon)
* Influence the development of patient marketing strategies for various Company brands
* Define the brand opportunity for direct-to-patient (DTP) marketing and recommend tactics to capitalize on this opportunity
* Manage the cross-brand patient marketing database vendor and other relevant vendors
* Develop and execute an approach to marketing program measurement and ROI
* Bring consumer marketing expertise to the Company commercial organization to insure brands develop and implement effective DTP campaigns

The qualified candidate must have demonstrated abilities to champion new concepts, manage direct reports, lead cross-functional teams, prioritize and manage multiple projects, proactively define DTP opportunities, and effectively influence and communicate with internal and external partners.

Requirements:

* Bachelors degree required, MBA preferred
* 5+ years marketing experience
* 3+ years relevant pharmaceutical marketing experience (Rx or OTC)
* Experience in direct-to-patient or direct-to-consumer marketing
* Management experience
* Strategic planning and problem solving experience
* Strong communication skills
* Strong analytical and organizational skills
* Strong interpersonal skills