| |
Randstad Engineering
|
|
|
| |
Job Location: Erie, PA
|
| |
Leading manufacturer is looking for a sharp Direct Marketing Manager in Erie, Pa.
This person will be responsible for managing the direct marketing campaigns and developing direct marketing strategies across a range of mediums including direct mail, e-mail, social media. This position will maximize customer awareness of offerings and generate increased interest in products and services. Strong copywriting, planning, direct marketing, technical writing and analytical skills are required.
Responsibilities:
-> Develop robust direct marketing strategy to increase awareness of products and solutions.
-> Manage annual direct communications plan across multiple mediums including but not limited to Direct E-Mail, Direct Mail, Social Media, Website and Online Marketing
-> Perform strategic data mining and analysis, drawing insights to optimize campaign performances and customer target strategies
-> Lead/response measurement and reporting of marketing campaign metrics and marketing ROI
-> Create and manage campaign content, including email templates, landing pages, website content, and other forms of direct marketing outreach
-> Provide creative copy direction, ensuring consistency in tone and approach
Requirements:
-> Bachelor''s degree in Marketing with 5 or more year''s experience in Direct Marketing in a B2B manufacturing environment
-> Strong background with Direct mail, E-mail and Social Media
-> Experience managing creative and copy development, robust analytical capabilities, imaginative creative judgement and a talent for idea generation
-> Demonstrated project management skills
-> Must be computer literate with advance level of experience in use of office and technical software
Benefits:
-> The selected candidate will be offered an excellent base salary, very competitve benefits, retirement and vacation plan
Related Words: director of marketing, marketing manager, manager of marketing, marketing director, product manager, product specialist, product engineer, product management, marketing specialist, product marketing, marketing manager, product marketing, business development manager, business development strategist, product development managermarketing strategies, business opportunities, business development, marketing degree, marketing communications, public relations, marketing director, marketing coordinator, marcom, communication strategies, communication strategy, web communications, press releases, public relations, marketing director, marketing coordinator, marketing strategies, marketing programs, tactical marketing, marketing research
Randstad Engineering
|
| |
See all jobs in Erie PA
|
|
|
Share this job
|
|
|
|
|
|
Business News, Wedding Dresses, Study Tips, Diablo 3 Gold, D3 Gold, Diablo 3 Power Leveling, Replica Handbags, Replica Bags, Fashion News, Fashion Bags, Fashion Women Bags, Fashion Tips, Fashion Shoes, Swtor Credits, Swtor Gold, Guild Wars 2 Gold, GW2 Gold, Guild Wars 2 Power Leveling, Diablo 3 Gold, Guild Wars 2 Gold, RS Gold, WoW Gold Kaufen, Website Design, Swtor Credits, RS Gold, Adidas Shoes, Nike Shoes, Diablo 3 Gold, Swtor Credits, Rift Platinum, MBT Shoes, Tera Gold, Replica Watches, WoW Gold
| |
