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Local Market Expert-Field
The Company
 
Job Location: Houston, TX
THE COMPANY OF OTHERS LOCAL MARKET EXPERT/FIELD HOUSTON

As The Company continues to grow, we are seeking talented people to join our team; we are now looking for a Local Market Expert-Field to join our Houston office. As a Local Market Expert-Field, you will be responsible for managing projects from start to finish, earning the confidence of, and developing a strong working rapport with day-to-day client contacts.

Schedule: Monday Brief at agency Monday PM / Thursday PM On the Road Friday Agency Day

Responsibilities: Monthly site visits Identify grassroots and partnership opportunities Drive leads, calls and sales at local events Competitive scouting TV, radio, outdoor, etc.Eyes and ears of the market, key contributor to market briefs

Strategic Leadership and Account Management Services:
  • Proactively guide and support General Managers on local advertising and marketing plans
  • Perform market and offer research to support General Managers and local market plans
  • Provide ongoing support with local promotional offer development, local insights and customer segmentation
  • Coordinate with General Managers and The Company creative team to develop and execute local creative (input, reviews, execution, budgets, billing, etc.)
  • Coordinate with General Managers and The Company media team to develop and execute local media plans (input, reviews, execution, budgets, billing, etc.)
  • Coordinate with public relations staff on social media plans
  • Attend key client meetings as needed / work from Client Corporate office as necessary
  • Coordinate regular communication schedule with General Managers and Corporate office
Provide ongoing oversight and strategic direction, translation to tactics, channel partner planning

As an Local Market Expert-Field, you are responsible for supervising the day-to-day workflow of the marketing teams support of the business. You work with key stakeholders to build the integrated marketing plan as well as manage the overall marketing budget. You ensure seamless integration of planning, execution and results across team. To be successful, you must be a confident, seasoned leader with a strong marketing background.

This position works onsite at our agency and at the primary client locations in the territory they have been assigned.

The Company offers a fun and rewarding work environment, where every Associate is valued. For consideration, please forward your salary requirements/history to THIS EMAIL . Please put LME in the subject line. While we thank you in advance for your interest, please know we will only respond to those candidate whose experience and skills most closely match the requirements of the position. No phone calls, please. We are an Equal Opportunity Employer.




How To Apply:
You will be directed to another website for application instructions.
 
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