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Retail Marketing Manager
CORT
 
Job Location: Chantilly, VA

CORT is a subsidiary of Warren Buffet's Berkshire Hathaway. We are the world's largest provider of furniture rental, trade show and event furnishings and relocation and transition services. We have locations throughout the US and in the UK, and a proprietary global network in over 80 countries around the world. We are dedicated to helping people make a house a home, an office a great place to work and an event a memorable celebration.

Basic Function:

The Retail Marketing Manager will be responsible for the development and execution of marketing strategies, campaigns, and promotions for our 65+ CORT Furniture Clearance Centers found nationwide in the U.S. This person will work with the local Clearance Center Managers and the District General Managers regarding their marketing needs for both local and national programs and promotions to sell our previously rented furniture. This person will work closely with our Marketing Director of Residential Rental, Sales and Services, our creative, PR and media agencies and the CORT online business development team to drive marketing efforts for our retail business. Developing and providing analysis of sales, traffic and other reports will be required to ensure we are focused on the best tactics to drive sales through our CORT Furniture Clearance Centers. This person will be involved in the future strategy of our retail business including new technologies, ecommerce and other ways to drive sales to individuals and businesses.

  • Collaborate with Furniture Clearance Center Managers, District General Managers and Marketing Director on national and local marketing efforts
  • Develop and manage ROI, analytics for marketing campaigns and provide reporting to the organization
  • Ensure field compliance with CORT brand guidelines
  • Oversee retail sales strategy to ensure it does not erode furniture rental business
  • Provide Marketing support for both our B2C and B2B furniture sales businesses
  • Develop and share best practices to increase retail sales
  • Monitor the competitive landscape and trends in consumer buying behaviors, and develop appropriate responses
  • 3-5 years in marketing for a retail store brand or marketing a furniture brand preferred
  • Bachelors with Marketing or Business related subject preferred
  • Ability to develop and maintain professional relations with Clearance Center Managers, District General Managers and other field personnel without face-to-face contact
  • Understanding of and insight into what drives traffic into a retail environment
  • High level of understanding of retail analytics with the ability to review data, identify opportunities and develop action plans to exploit the opportunities
  • Experience working with agencies
  • Basic working knowledge of traditional media, digital media and social media
  • Basic working knowledge of advertising production processes
  • Strong project management skills
  • Experience in developing email campaigns
  • Excellent oral and written communication skills
  • Strong relationship-building skills
  • Experience with Salesforce or other CRM platform
  • Proficiency in Microsoft Word, Excel, and Power Point
  • Able to do minimal travel

Apply Here

PI100356745





How To Apply:
You will be directed to another website for application instructions.
 
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