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Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation. Responsibilities: Conducts ongoing research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines. Identifies and implements new product styles, patterns, line extensions, deletions. Maintains inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Creates promotions to move slow-selling items. Identifies product and service opportunities to meet market needs. Develops, analyzes and maintains competitive profiles for products and companies including literature resources. Develops short-term and long term product promotion strategies in line with HQ activities. Formulates effective pricing strategies. Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance). Develops and manages new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications. Develops all marketing communications materials and promotional items (e.g. catalogs, brochures, giveaways, press releases, and training materials) for assigned product line. Distributes updates on products, the market, and competitive activities. Creates and maintains all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested. Provides technical product support to the sales force, customer service and customers (if needed). Plans and coordinates participation at trade shows, workshops, meetings with clinicians and hospitals, sales meetings and participates as required. Performs special projects as assigned. Secondary Or Peripheral Job Functions Must be able to travel domestically (and internationally) by air and car, and work occasional weekends. Must possess a valid government issued drivers license (and passport). Requires excellent written and interpersonal communication skills. Computer skills in Windows, Outlook e-mail, Excel, Power Point and Word processing desirable. SAGE or SAP experience desirable. Qualifications-Experience/Training/Education: Bachelors degree in Business, Marketing, (Engineering) or equivalent 4 - 6 years work experience, specifically in Marketing or Product Management field MBA or advanced degree preferred At least 3-4 years in medical device product management. 2 years of business to business sales experience preferred. Language and mathematical skills; reasoning ability Strong Project and Time Management skills Presentation/training skills Dependable Creative Pro-active Self-motivated

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Product Manager / Marketing - Medical Device
Excelsior Recruiting Group
Job Location: Atlanta, GA
Product Marketing Manager
Position Summary
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