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Digital Marketing and Paid Search Manager
Bell Falls Search & Consulting
 
Job Location: Chagrin Falls, OH

Our client is seeking an experienced, creative and analytical Digital Advertising Manager to join their marketing team to oversee their portfolio of marketing campaigns from managing agencies to running hyper local programs for individual retail locations. As theirmanager of Paid Search, you will be responsible for applying your performance marketing skills towards meeting and exceeding their marketing goals. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO), paid social, re-targeting, geo targeting, as well as other digital advertising opportunities. Your goal will be to ensure their online marketing efforts have the highest possible ROI and manage the budgets based on ROI.

Responsibilities:

  • Monitor and analyze campaigns and make regular proactive changes to improve account performance
  • Identify and present new opportunities/areas of growth that will improve ability to achieve desired outcomes
  • Bring competitive and industry insights and media sales experience to flawlessly execute data- driven optimizations across potentially complex accounts
  • Running A/B and multivariate tests
  • Responsible for proofreading content and ensuring quality of the overall campaign and maintaining the integrity of the company brand
  • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal clients
  • Generate weekly, bi-weekly, monthly and/or quarterly performance reports for stakeholders
  • Ability to recognize and troubleshoot data anomalies
  • Assist in constructing goals, funnels, conversion code
  • Assist copywriters and other marketing team members on SEO optimized keywords and strategies


Requirements:

  • Google AdWords and Bing Certifications highly preferred
  • Bachelor's degree preferred
  • Ideal to have agency and brand experience
  • 4+ years paid search and digital marketing experience
  • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint, Google Analytics & Data Studio. Knowledge of Tableau a plus
  • Strong written and verbal communication skills
  • Proven ability to understand customer needs, tailor campaigns & competitive analysis, and trending tools




How To Apply:
You will be directed to another website for application instructions.
 
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