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Commercialization Manager
Shearer's Foods
Job Location: Massillon, OH


The Commercialization Manager for the Co-Manufacturing Channel (CM, CoMan) is responsible for leading commercialization initiatives and managing priorities while executing the functional responsibilities associated with new product development and product assortment management across a defined sales channel and customer account portfolio. This role is also responsible for contributing functional capability support to Shearers joint business planning platform to identify and drive new growth opportunities across product categories and segments.

Key responsibilities include: managing projects by working with key cross functional partners including Sales, Retail Customers, Manufacturing, Operations, Processing, Quality Assurance, Finance, Customer Marketing & Category Management, and Purchasing to commercialize and manage products. This important leadership role includes leading cross-functional teams, managing and maintaining products, managing new packaging development, and providing technical and product segment support to the Sales team and to Shearers Retail Partners. This position reports to the Director of Commercialization and will office from Shearers Massillon Ohio headquarters.


  • Manage and execute the steps and stages of Shearers customers product lifecycles.
  • Manage product commercialization through detailed project management, working closely with the Innovation and Product Development Team.
  • Manage priorities against planned objectives in an effort to realize annual Budget objectives and support the application of Shearers Commercial strategy.
  • Develop and manage a process to ensure 100% accurate part set ups and that all specifications and product requirements are met.
  • Provide leadership for Shearers commitment to joint business planning (JBP) and partner with category management and customer marketing department to execute Shearers Category Leadership Platform.
  • Partner with sales and customer marketing teams to create selling decks and prepare for key account calls specifically to support innovation and product life cycle recommendations.
  • Support Plant Trials, as required: facilitate and lead Pre-Trial discussions with key stakeholders communicating project scope, process, and ensure Customer expectations are clearly defined and system documentation requirements are in place
  • Facilitate Post-Trial discussions with key stakeholders to review results, determine next steps, and capture lessons learned.
  • Work with Business Managers and Category Management to develop new business opportunities and assortment recommendations to help achieve customer goals and realize internal revenue and EBITDA objectives.
  • Manage active product changes. Coordinate product end of life obsolescence including developing raw material liquidation plans.
  • Facilitate communications between customers and Shearers internal support teams.
  • Daily engagement with a cross-functional team primarily consisting of: Business Managers, Operations, Innovation and Product Development, Quality Assurance, Procurement, Finance, Plant and Customer Service.
  • Support the development of technical packaging solutions including film, cases, cartons, and retail-ready displays. Work with Shearers Technical Services team to plan, roll out, and execute.
  • Learn and develop strong working knowledge of all production lines and the processes necessary to commercialize products across the Cookie + Cracker manufacturing facilities.
  • Provide commercialization support to sales team by developing and executing project trackers and managing actions and deliverables on time and on target.
  • Work with external suppliers and customers to source resources, solve challenges and contribute to Shearers commitment to continuous improvement.
  • Partner with Leadership to identify and execute ways to realize Shearers objectives to standardize and rationalize SKUs, production, and work flow processes.
  • Attend select customer meetings with Business Manager to professionally present ideas and project updates.
  • Role Model Company values of Respect, Teamwork, and giving back.
  • Travel 15%


  • Bachelors Degree in a related field or equivalent in experience.
  • 5 years of experience in consumer goods branded marketing and/or innovation platforms with food industry a plus
  • Ability to manage both internal and external customers and to adapt and manage through change.
  • Strong leadership and communication skills required.
  • Strong project management skills and ability to juggle multiple projects and shifting priorities in an organized manner.
  • Strong financial skills are essential to managing product cost understanding and P & L management expectations

Shearers Snacks is an Equal Opportunity-Affirmative Action Employer Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation

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