Our client, a Worldwide manufacturer and distributor of medical products for Blood and Fluid Measurement, has an opening at our Central New York facility for a Marketing Manager
Responsibilities:
The Marketing manager is a key corporate executive responsible for all marketing activities, which include:
Marketing strategy, product marketing, product management, marketing programs, marketing communications, and market research for existing worldwide markets.
Identify new product opportunities in the companys product lines, and develop new product strategic plans which may become the blueprint for new product development, marketing and sales.
Evaluate competitors and provide competitive differentiation.
Design and manage compelling marketing communication strategies to increase customer base.
Provide direction and leadership to sales management and field sales to implement strategy and tactics.
Full responsibility for the Marketing budget
Help develop accurate Sales forecasts and an expense budget to support the forecast.
Structure business milestones and develop a strategic roadmap
you will interact with the executive managers of the branches in West/Central NY, in the Netherlands and in Taiwan. You will be a key player in defining the companys vision, positioning, strategy, lifecycle, and product roadmaps.
Desired Skills/ Experience:
Senior level management and leadership experience in marketing Medical Products, specifically surgical and diagnostic capital goods.
Strong visionary, strategic, and tactical understanding of the Medical Product Market, with emphasis on creating product demand and generating revenues.
Hands-on experience and demonstrated success, managing innovative products through their lifecycle including product positioning, launch, branding, thought-leader development etc.
Strong technical project and product management skills.
Solid track record and proven success defining, developing and promoting Medical Devices.
Requirements for this position are:
At least a 4 year degree with specialization in Marketing
A minimum of 3 years senior management experience in Medical Product Marketing and Sales of Surgical Equipment.
A track record of success, defining, developing and launching new medical products and managing the marketing and sales process.
Experience in managing Marketing Product Managers.
Experience in Strategic Planning, forecasting and budgeting.
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