Internet Marketing Sr. Manager / Associate Director
Responsible for maximizing product sales through the development, planning and implementation of internet marketing strategy, including internet based direct patient marketing, social media strategy, and web design for pharmaceutical products. The position will manage social media and website communications. Primary focus will be on the branding of companys key products.
Responsibilities:
Development and implement a comprehensive Internet Marketing strategy
Formulate distribution channels for marketing / branding messages and awareness campaign; including but not limited to: email campaigns, advertising campaigns, newsletters, social media, and search engine optimization
Create and monitor success metrics
Analyze internet and website traffic, and product-related communication on the world wide web
Requirements:
Bachelors degree in Marketing, MBA preferred
3-5 years pharmaceutical or healthcare E-Marketing experience
Excellent writing, communication and presentation skills required
Experience with HTML, PHP, Adobe Photoshop, and Adobe Illustrator desired
Strong project management skills
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