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Director of Marketing
Job Location: Madison, WI

Position Overview:

The Director of Marketing will focus on developing and implementing e-commerce strategies and tactics that optimize our online marketing presence, best promote our products over the Internet and maximize our e-commerce sales. Position includes supervisory responsibilities of other marketing professionals.


Ecommerce Marketing Management

  • Strategic planning, marketing and decision making that develop and drive growth in new and existing retail markets
  • Determining, developing and implementing strategies and tactics that simultaneously optimize omni-channel sales and profit goals
  • Channel specific strategy development for e-commerce alone and for the integration of e-commerce and in-store retail distribution
  • Channel strategy development
  • Revenue forecasting and analysis
  • Explore new services for online retailers
  • Cross-functional project management
  • Provide leadership for and be an advocate for e-commerce change
  • Manage and build strategic partnerships
  • Develop budgets for projects, monitor expenses and cost effectiveness of programs
  • Develop measures to analyze online sales progress through statistics, traffic studies and click-thru data and market share estimates
  • Web marketing innovation
  • Familiar with latest technology systems related to e-commerce
  • Understanding of programming/usability, web analytics, design, functionality
  • Understanding of online application development
  • Web analytics and conversion analysis
  • Member of Internet retail community and network

Management of Staff:

  • Engages in the typical responsibilities of a manager requiring planning, evaluating, organizing, integrating and controlling.
  • Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates
  • Responsible for completing adequate performance documentation on time.
  • Responsible for ensuring accuracy of timecards and approving them in a timely manner.

Marginal Job Functions:

  • Other projects as needed.



  • Bachelor's degree in marketing, web development, business, communications or information technology required
  • Master's degree preferred


  • Minimum of 10 years relevant experience
  • Must have experience working with large retail business in their marketing divisions.
  • Experience with brand development required
  • Experience launching e-commerce sites
  • Experience using web analytics tools
  • In-depth knowledge of web communication and design
  • Management or supervisory experience required

Other Requirements:

  • Strong computer skills in all Microsoft Office programs required
  • Driver's license required for occasional travel for customer visits and industry tradeshows


We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

  • Health & Dental Insurance
  • Company paid Life Insurance
  • 401(k)
  • Paid Time Off benefits
  • Free access to our state-of-the-art onsite workout facility
  • Product discounts
  • Wellness programs


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